From the Good Market in Colombo to New York Fashion Week: The Sustainable Journey of Certitude by K

Discover how Certitude by K, a sustainable fashion brand from Sri Lanka, is making waves globally. In this inspiring journey, Kanchana Fernando, the brand’s founder shares how her passion for social and environmental responsibility has taken her to international runways. Watch the video to learn more about how she combines creativity, sustainability, and a family effort to build her brand.

Certitude by K isn’t just a brand – it’s a movement towards social and environmental sustainability. Kanchana works with underprivileged women through collaborations with Sri Lankan organizations, aiming to uplift lives while reducing waste. By upcycling denim and other materials, she transforms discarded clothing into high-fashion pieces that are both unique and eco-friendly.

Kanchana reflects on her early days, working with brands like Nike and Lululemon, and how witnessing the environmental impact of fast fashion pushed her towards more responsible design practices. Her experience at Mercedes-Benz Fashion Week and collaborations with LCC Jeans have been instrumental in growing the brand.

She shares that her dream of taking her brand globally has come true, having now participated in Hamilton Fashion Week, Toronto Fashion Week, and the New York Fashion Week. Her inspiring story is one of perseverance, family collaboration, and manifesting dreams through hard work.

"When you manifest every day, every dream can come true. You just have to keep on dreaming." – Kanchana Fernando