Certitude by K Shines at LA Fashion Week 2024

In a fashion industry increasingly conscious of environmental impact, Kanchana Fernando, founder of Certitude by K, is making waves with her sustainable, socially responsible designs. At LA Fashion Week, Kanchana discussed her journey, from her small Sri Lankan factory to the global fashion stage, and how her brand aims to uplift underprivileged women while reducing fashion waste. This blog dives into her inspiring story, showcasing how her designs are redefining fashion with purpose.

Kanchana Fernando’s brand, Certitude by K, is all about giving back to both people and the planet. As she proudly shared on the red carpet, the brand is dedicated to social and environmental sustainability. By working with underprivileged women and upcycling old clothes, Certitude by K transforms waste into fashion-forward, wearable art. Each piece is not just a fashion statement, but a story—a reflection of Kanchana's commitment to sustainability.

Kanchana describes her process as “wearable art,” using traditional handmade techniques passed down from her parents. The intricate method of candle waxing, dyeing, and boiling fabrics results in unique, one-of-a-kind pieces. As she notes in the interview, “Each and every piece has a beautiful story behind it.” Her brand, though small, has quickly gained international recognition, from her debut in Canada to her recent showcases at New York and LA Fashion Weeks.

One standout element of Certitude by K is the upcycling of thrifted materials. Kanchana describes how her pants, jumpsuits, and skirts are made from discarded fabric scraps, transformed into trendy, reversible, and flexible garments. With a love for stripes and bold contrasts, her latest collection is all about versatility, each piece can be dressed up or down. As Kanchana explains, her designs are not only fashionable but also practical and durable: “All these pieces are washed more than four or five times and boiled... they are super comfortable and durable.”